I'm a multidisciplinary designer & art director based in Italy. With a passion for well-crafted (digital) experiences, I believe in beauty to empower ideas.
As part of a side project, I designed and developed the visual content for the entire website, ensuring a consistent user experience and an effective representation of all catalog products. Through strategic planning and efficient coordination with key stakeholders, I successfully met release milestones, optimizing workflow and delivery processes.
I designed and developed UI components and navigation flows for the web platform and mobile app, as well as the website, overseeing the entire process from requirements gathering to final delivery. Additionally, I implemented and updated the design system, ensuring consistency and maintaining existing components.
I created the commercial spot aired on Swiss TV, handling the entire process from storyboard development to final production. I designed the illustrations, implemented the animations, and finalized the project with sequence editing and voice-over integration.
The project was based on the storyboard provided by the client. My role was to interpret each sequence through illustrations and bring them to life with smooth and rhythmic animations. The final content was then adapted for various social media platforms.
I developed the company's brand identity and established a design system aligned with its visual language. I managed the entire UX process, creating user journey maps to define optimal interactions. After designing the wireframes for key flows, I proceeded with the UI development of the entire interface.
I designed the information architecture and UX of the entire app, overseeing the process from concept to post-release maintenance. I also developed the brand identity and created the app's mascot, bringing it to life through animations and micro-interactions used across various sections of the platform. The UI was crafted to achieve a seamless blend between analog and digital aesthetics.
