I developed the company's brand identity and established a design system aligned with its visual language. I managed the entire UX process, creating user journey maps to define optimal interactions. After designing the wireframes for key flows, I proceeded with the UI development of the entire interface.
I focused on designing the UI after conducting an in-depth analysis of potential pain points. I crafted the selection card interface and the product detail page, structuring them vertically to optimize user-uploaded images. This approach significantly enhanced the app’s usability, improving user interaction rates and creating a more seamless and engaging experience.
